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  /    /  BSB40320 - Certificate IV in Entrepreneurship and New Business  /  Entrepreneurship and New Business (Baseline)

Entrepreneurship and New Business (Baseline)


BSBESB402 Establish legal and risk management requirements of new business ventures (CORE UNIT)

This unit describes the skills and knowledge required to identify and comply with legal and risk management requirements of the business or new business venture, including negotiating, creating and planning for legal contracts used within the business, where required.

The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation

BSBPMG430 - Undertake project work

This unit describes the skills and knowledge required to undertake a minor project or a section of a larger project. It covers developing a project plan, administering and monitoring the project, finalising the project and reviewing the project to identify lessons learned for application to future projects.

The unit applies to individuals who play a significant role in ensuring a project meets timelines, quality standards, budgetary limits and other requirements set for the project.

BSBTEC405 Review and maintain organisation’s digital presence

Gain the skills and knowledge required to design or audit your business’s digital environment. This includes your website, social media, landing pages CTRs and digital personal and business branding.

The unit applies to those who have a relationship between the digital presence and core functions of an organisation. They also have working knowledge and skills to perform updates to the website and CRMs i.e. Hubspot. The outcome of the class is clear planning to design a digital brand touchpoints map or to better tune the organisation’s current digital environment.

In today’s ever-changing digital communication landscape organisations are required to keep up with the latest trends and market developments, to capitalise on the opportunities. But how do they know how best to achieve this? What message works best and how do they get it out to their audience in the most efficient way. In this unit students will learn about:

• The key marketing theories that underpin a successful digital marketing campaign.

• The importance of business objectives, brand strategy and consumer behaviour in digital marketing communications planning.

• How to connect each one of your organisation digital properties.


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