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  /    /  BSB40320 - Certificate IV in Entrepreneurship and New Business, PEOPLE, SINGLE  /  BSBESB404 – Market new business ventures

BSBESB404 – Market new business ventures


This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.

The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.


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