You will learn why you need an icon/logo and how to develop a digital business identity.
- How many graphic elements you need
- Understanding PNG format
- HEX Colour and why this matter so much.
- Identify sources of information and advice regarding protection of brands and business identity
- Evaluate the role of intellectual property professionals in the trademark application process
- Search databases of existing registered and pending trademarks and investigate any use of unregistered trademarks to ensure the proposed trademark does not infringe on another party’s existing trademark
- Identify processes required for lodging a successful trademark application
- Identify process for international trademark registration
- Participate in a trademark application and provide relevant information to the intellectual property professional for trademark application, if applicable