Description
Prompt engineering is rapidly becoming an essential skill for digital marketing professionals. As generative AI transforms how organisations create content, develop campaigns and communicate with customers, the ability to design effective AI instructions offers a significant competitive advantage.
This practical micro-credential develops advanced prompt engineering capabilities, enabling learners to use generative AI tools such as ChatGPT, Claude and Gemini to plan, create and refine sophisticated marketing and business documents.
Combining professional writing principles with contemporary AI techniques, learners discover how to transform complex marketing requirements into structured prompts that deliver accurate, creative and commercially relevant results.
What You’ll Learn
- Advanced Prompt Engineering: Design sophisticated prompts using roles, context, constraints, examples and structured instructions.
- AI-Powered Marketing Content: Generate persuasive marketing proposals, campaign strategies, customer communications and professional reports.
- Prompt Optimisation: Apply iterative prompting techniques to improve the accuracy, creativity, relevance and consistency of AI-generated content.
- Brand Voice & Personalisation: Develop prompts that produce content aligned with brand identity, audience preferences and marketing objectives.
- Complex Document Creation: Use AI to plan, structure, draft and refine comprehensive marketing and business documents.
- AI Content Evaluation: Critically assess AI-generated outputs for quality, accuracy, originality and suitability for professional use.
- Responsible AI Practices: Apply ethical principles, confidentiality requirements and human oversight when working with generative AI.
Practical Industry Applications
Through real-world digital marketing scenarios, learners develop advanced prompts to produce marketing plans, campaign proposals, content strategies, executive presentations and customer communications.
The focus is on moving beyond basic AI interactions to develop repeatable, structured and commercially valuable prompt engineering techniques that improve productivity and marketing performance.
Your Learning Pathway
This micro-credential incorporates the competencies of BSBWRT411 – Write Complex Documents, with an industry-focused approach to advanced prompt engineering and AI-assisted professional communication.
This micro-credential contributes towards SOD’s Digital Marketing with Applied AI learning pathway, allowing learners to progressively build practical skills in digital marketing, generative AI and professional content development.
Go beyond basic prompting. Develop advanced AI skills that make you a more effective digital marketing professional.
Accreditation note: BSBWRT411 is officially titled Write Complex Documents. Advanced Prompt Engineering is SOD’s commercial course title and industry-focused application of the unit. Assessments address the official competency and assessment requirements.
