Develop the skills and knowledge required to design, audit, and optimize your business’s digital presence using AI-driven tools and technologies. This includes managing your website, social media, landing pages, CTRs, and both personal and business digital branding, with an emphasis on AI-powered analytics, automation, and content generation.
The program aligns digital presence with an organisation’s core functions, ensuring digital assets remain effective, engaging, and strategically optimized. Participants will gain hands-on experience using AI-enhanced website and CRM tools (e.g., HubSpot, Salesforce, or AI-powered chatbots) to streamline updates and improve audience engagement. By the end of the unit, learners will have a clear roadmap for designing an AI-enhanced digital brand touchpoints map or refining their organisation’s current digital ecosystem.
In today’s fast-evolving digital landscape, businesses must keep pace with AI-driven trends and innovations to maximize opportunities. But how can they determine the best strategies? What messaging is most effective? And how can they efficiently deliver it to their target audience?
This unit will cover:
âś… AI-powered marketing strategies that underpin successful digital campaigns.
âś… The role of business objectives, brand strategy, and consumer behavior in AI-driven digital marketing.
âś… How to integrate AI across all digital touchpoints for seamless brand consistency and engagement.
By incorporating AI, this unit ensures future-ready digital marketing skills that drive efficiency, engagement, and business growth. 🚀
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