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  /    /  BSB40320 - Certificate IV in Entrepreneurship and New Business  /  Entrepreneurship and New Business (Baseline)

Entrepreneurship and New Business (Baseline)

$600.00

BSBESB402 - Legal & Risk Management with AI

This micro-credential equips employees and entrepreneurs with the essential skills and knowledge needed to identify and comply with legal and risk management requirements within their businesses or new ventures. Participants will gain expertise in negotiating, drafting, and strategically planning legal contracts to ensure seamless business operations and long-term sustainability.

Designed for individuals launching new ventures within larger organizations, Startup Safeguard serves as a practical guide through the complexities of legal compliance and risk management.

Additionally, learners will explore how AI is transforming risk assessment by rapidly analyzing vast amounts of data to detect potential threats, legal gaps, and compliance risks. By leveraging AI-driven insights, participants will enhance contingency planning and develop proactive risk mitigation strategies, ensuring their business is secure, resilient, and future-ready.

Join us to embrace AI-powered legal intelligence and confidently navigate the evolving business landscape. 🚀

BSBPMG430 - Project Passport: Journey to Project Excellence

This comprehensive micro-credential guides your employees and students through the essential skills and knowledge required to successfully undertake a minor project or manage a section of a larger project. It encompasses every aspect of project management, from developing a meticulous project plan to efficiently administering, monitoring, and finalizing the project. Beyond project completion, the program delves into the critical process of project review to identify valuable lessons learned, which can be applied to future projects. "Project Passport" is your ticket to project excellence, enabling your employees and students to embark on a journey of successful project management.

BSBTEC405 - AI to Review and Maintain the Organisation’s Digital Presence

Develop the skills and knowledge required to design, audit, and optimize your business’s digital presence using AI-driven tools and technologies. This includes managing your website, social media, landing pages, CTRs, and both personal and business digital branding, with an emphasis on AI-powered analytics, automation, and content generation.

The program aligns digital presence with an organisation’s core functions, ensuring digital assets remain effective, engaging, and strategically optimized. Participants will gain hands-on experience using AI-enhanced website and CRM tools (e.g., HubSpot, Salesforce, or AI-powered chatbots) to streamline updates and improve audience engagement. By the end of the unit, learners will have a clear roadmap for designing an AI-enhanced digital brand touchpoints map or refining their organisation’s current digital ecosystem.

In today’s fast-evolving digital landscape, businesses must keep pace with AI-driven trends and innovations to maximize opportunities. But how can they determine the best strategies? What messaging is most effective? And how can they efficiently deliver it to their target audience?

This unit will cover:
âś… AI-powered marketing strategies that underpin successful digital campaigns.
âś… The role of business objectives, brand strategy, and consumer behavior in AI-driven digital marketing.
âś… How to integrate AI across all digital touchpoints for seamless brand consistency and engagement.

By incorporating AI, this unit ensures future-ready digital marketing skills that drive efficiency, engagement, and business growth. 🚀

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