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Digital Marketing Strategy & Campaign Management is the second of three Short Courses that comprise SOD’s Digital Marketing Vocational Program. It represents the Processes component of SOD’s signature People, Processes and Technology pedagogical framework, the educational model underpinning the design and development of all SOD learning programs. This progressive approach recognises that successful organisational transformation begins with people, advances through effective processes and is enabled by technology. Accordingly, the Digital Marketing Vocational Program is structured into three complementary Short Courses: Level 1 – People (Digital Marketing & Personal Branding), Level 2 – Processes (Digital Marketing Strategy & Campaign Management) and Level 3 – Technology (Marketing Technology, AI & Automation). Building upon the communication, collaboration and professional capabilities developed in Level 1, this second level focuses on designing, managing and optimising the business processes required to deliver effective digital marketing strategies and achieve measurable commercial outcomes. Through four industry-focused micro-credentials, students will learn to plan and develop websites that support organisational marketing objectives, establish digital sales processes, design customer conversion pathways and implement monetisation strategies that generate business value. They will explore how to analyse existing marketing workflows, identify operational inefficiencies, redesign processes and introduce automation to improve productivity, consistency and performance. Students will also develop entrepreneurial and innovative thinking, learning to identify market opportunities, evaluate business ideas and establish practical processes for introducing new products, services and digital business models. Particular emphasis is placed on aligning marketing activities with organisational objectives, coordinating digital sales and campaign processes, improving operational efficiency and measuring business performance. Each micro-credential comprises 24 hours of learning, providing a total of 96 hours for this Short Course. Successful completion of all three Short Courses, representing 12 micro-credentials and 288 hours of learning, contributes towards completion of SOD’s Digital Marketing Vocational Program.