Description
Through four industry-focused micro-credentials, students will learn to design and implement marketing automation workflows that streamline campaign activities, coordinate customer interactions and improve operational efficiency using digital platforms and AI-powered tools. They will explore how AI can enhance workplace productivity through effective task prioritisation, workload management, digital collaboration and workflow automation. Students will also develop practical skills in auditing an organisation’s digital marketing presence, evaluating website performance, reviewing digital channels and identifying opportunities for technological improvement. Additionally, they will examine the ethical and responsible use of AI, including data privacy, transparency, algorithmic bias, information security and human oversight when implementing AI-powered marketing solutions. Particular emphasis is placed on integrating technology with established marketing processes, improving productivity, evaluating digital performance and ensuring responsible technology adoption. Each micro-credential comprises 24 hours of learning, providing a total of 96 hours for this Short Course. Successful completion of all three Short Courses, representing 12 micro-credentials and 288 hours of learning, contributes towards completion of SOD’s Digital Marketing Vocational Program.
