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Digital Marketing & Personal Branding is the first of three Short Courses that comprise SOD’s Digital Marketing Vocational Program. It represents the People component of SOD’s signature People, Processes and Technology pedagogical framework, the educational model underpinning the design and development of all SOD learning programs. This progressive approach recognises that successful organisational transformation begins with people, advances through effective processes and is enabled by technology. Accordingly, the Digital Marketing Vocational Program is structured into three complementary Short Courses: Level 1 – People (Digital Marketing & Personal Branding), Level 2 – Processes (Digital Marketing Strategy & Campaign Management) and Level 3 – Technology (Marketing Technology, AI & Automation). This first level focuses on developing the communication, creativity, collaboration and professional capabilities that prepare individuals and teams to contribute effectively to digital marketing initiatives and adapt to evolving organisational practices. Through four industry-focused micro-credentials, students will learn to build their personal brands, establish professional credibility and develop their influence through digital platforms, particularly LinkedIn. They will strengthen their ability to write and interpret creative briefs, communicate marketing objectives and collaborate with colleagues, creative teams and other stakeholders. Students will also explore organic marketing and earned media strategies, learning how professional relationships, authentic communication and collaboration contribute to brand visibility and reputation. Additionally, they will develop social media engagement plans that connect organisational objectives with audience needs while promoting effective teamwork and coordinated marketing activities. Particular emphasis is placed on professional communication, interpersonal skills, creative thinking, collaboration and readiness for organisational change. Each micro-credential comprises 24 hours of learning, providing a total of 96 hours for this Short Course. Successful completion of all three Short Courses, representing 12 micro-credentials and 288 hours of learning, contributes towards completion of SOD’s Digital Marketing Vocational Program.