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Marketing and Communications, the Baseline

$5,500.00

BSBCMM411 - Speak Like a Pro: Polishing Your Presentation Skills

Welcome to our Micro-Credential, 'Speak Like a Pro: Polishing Your Presentation Skills.' In this focused program, your students will acquire the techniques and expertise required to master the art of public speaking. Whether they're delivering presentations, addressing an audience, or honing their communication skills, this micro-credential is their key to success.

They'll learn to captivate their audience, convey their message with clarity, and boost their overall presentation skills. Join us to unlock their potential as polished and confident speakers, ready to shine in various professional and personal contexts.

BSBMKG439 - The rise of Generative AI in the Communications Industry

This micro Credential has been designed to equip you with the skills and knowledge needed for success in the dynamic field of communications, with a particular focus on marketing communications. This program covers the identification and access of diverse communication industry information sources, research and analysis techniques, as well as the exploration of industry sectors, associations, networks and technological advancements, trends, and issues. You'll also gain expertise in developing communication deliverables using Generative AI to collaborate with relevant personnel, and effectively organise and assess business information for communication objectives. The Micro Credential also touches on the incorporation of valuable feedback from your supervisors and team members ensuring the currency of information in your communications. We will explore the transformative power of Generative Artificial Intelligence (AI) in the Communications Industry with insights into the latest applications, trends, and case studies, making you well-versed in leveraging Generative AI to enhance communication practices and remain a valuable asset in this cutting-edge industry.

BSBPEF402 - Using AI to Supercharge your Marketing Work Productivity and Performance

Our specialized micro-credential, "Using AI to Supercharge your Work Productivity and Performance," is designed to equip individuals with the skills and knowledge necessary to excel in a fast-paced marketing work environment. This program focuses on the strategic use of digital technology and Artificial Intelligence (AI) to effectively plan, prioritize, and monitor personal work tasks.

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