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This micro Credential has been designed to equip you with the skills and knowledge needed for success in the dynamic field of communications, with a particular focus on marketing communications. This program covers the identification and access of diverse communication industry information sources, research and analysis techniques, as well as the exploration of industry sectors, associations, networks and technological advancements, trends, and issues. You’ll also gain expertise in developing communication deliverables using Generative AI to collaborate with relevant personnel, and effectively organise and assess business information for communication objectives. The Micro Credential also touches on the incorporation of valuable feedback from your supervisors and team members ensuring the currency of information in your communications. We will explore the transformative power of Generative Artificial Intelligence (AI) in the Communications Industry with insights into the latest applications, trends, and case studies, making you well-versed in leveraging Generative AI to enhance communication practices and remain a valuable asset in this cutting-edge industry.