Description
In this micro-credential, students will explore the fundamentals of entrepreneurship and innovation, learning how to transform business ideas into commercially viable ventures. Students will develop practical skills to identify market opportunities, understand customer needs, evaluate competitors and create compelling value propositions. They will explore how entrepreneurs use creativity, innovation and market research to develop business models, position products and services, and introduce new ventures to the marketplace. Particular attention will be given to developing cost-effective marketing strategies, building brand awareness, attracting customers and establishing a competitive advantage. Students will also discover how Artificial Intelligence (AI) can support entrepreneurial decision-making, market analysis, business planning and promotional activities.
This micro-credential contributes towards the completion of relevant SOD programs in Digital Marketing.
