Description
In this micro-credential, students will learn how to identify market needs, uncover gaps in existing products or services, and transform innovative ideas into viable business solutions using Artificial Intelligence (AI). Students will explore market research techniques to understand customer challenges, recognise emerging opportunities and develop creative concepts with commercial potential. Using AI-powered tools, they will rapidly build functional prototypes and Minimum Viable Products (MVPs) without requiring advanced programming skills. Particular attention will be given to validating market demand, testing assumptions, collecting customer feedback and refining solutions before investing in full-scale development. The micro-credential promotes an entrepreneurial and intrapreneurial mindset, encouraging students to challenge conventional thinking, experiment with emerging technologies and pursue opportunities for innovation. Students will also learn how to demonstrate their prototypes, communicate compelling value propositions and gain stakeholder support for further development. This micro-credential contributes towards the completion of SOD’s Artificial Intelligence (AI) Program.
