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What Digital Marketing Technology You Need (E1 BSBITS411)


This lesson will take you through a journey to easily decide the Digital Marketing Technology you need to run a successful online business. You will also learn how to monitor and evaluate system effectiveness to ensure it meets your new business and how to negotiate available software, web-based tools, and relevant applications to enhance the digital operation of your business.

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This lesson is a component of a more comprehensive module that describes the skills and knowledge required to maintain the effectiveness of digital technology in the workplace. It includes maintaining existing technology, planning for future technology requirements, and identifying opportunities to improve workplace effectiveness and efficiency by introducing new digital technologies. It applies to individuals with a broad knowledge of digital business technologies who may be required to contribute well-developed skills in creating solutions to maintenance and upgrade issues with existing digital technology. They may have the responsibility to provide guidance or to delegate aspects of these tasks to others.


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