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SEO Fundamentals


For entrepreneurs, cash flow is critical. Therefore, expending money in SEM (Paid Ads) may not be the best course of action, During this lesson, you will find enough information to developed capabilities and develop practical skills to decide between SEM and SEO.

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What is search engine optimization? Well, it’s the process of getting traffic from free, organic, editorial, or natural search results on search engines. And that’s a definition by “Search Engine Land,” which is a leading search engine news website. In this lesson, you will learn the main differences between paid and organic search and when to use SEO over SEM.


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