Description
In this micro-credential, students will learn how to use Artificial Intelligence (AI) to transform customer experiences through personalised, intelligent and automated interactions. Students will explore how to create realistic AI-powered avatars using platforms such as HeyGen and develop conversational chatbots capable of engaging customers, answering enquiries, providing product information and delivering personalised support across digital channels. Through practical activities, students will learn how to design AI-driven customer journeys, automate customer service processes, integrate virtual assistants into websites and digital platforms, and analyse customer feedback to continuously improve service quality. They will also explore how AI technologies can help organisations deliver 24/7 customer support, reduce response times, strengthen customer relationships and increase satisfaction and loyalty.
