Description
In this micro-credential, students will learn how to transform data into actionable business intelligence using Artificial Intelligence (AI), predictive analytics and data visualisation tools. Students will explore the fundamentals of Microsoft Power BI and other business intelligence platforms to analyse trends, forecast customer behaviour, predict sales performance and support strategic decision-making. They will learn how to collect, organise, categorise and label datasets, identify critical variables and key performance indicators (KPIs), and recognise patterns that reveal emerging business opportunities and potential risks. Through practical activities, students will use tools such as Google Trends to monitor market movements, understand changing consumer preferences and anticipate future demand. This micro-credential challenges the traditional belief that being proactive is enough to succeed in business, introducing students to a new competitive advantage: the ability to be predictive rather than simply reactive or proactive. By combining data management, business intelligence and AI-powered forecasting, students will develop the skills to help organisations anticipate change, make smarter decisions and build sustainable competitive advantages.
