Description
In this micro-credential, students will learn how to transform digital engagement into measurable business revenue by developing effective online sales and monetisation strategies. Students will explore how organisations convert website visitors, social media audiences and digital interactions into paying customers while identifying new opportunities for commercial growth. They will develop practical skills in social commerce, digital sales funnels, customer conversion, subscription models, digital products and other online revenue streams. Particular attention will be given to improving customer experiences, building trust, increasing customer loyalty and maximising the commercial value of digital platforms. Students will also learn how to use analytics and Artificial Intelligence (AI) to identify revenue opportunities, evaluate customer behaviour, optimise conversion rates and measure the financial performance of digital marketing activities. This micro-credential contributes towards the completion of relevant SOD programs in Digital Marketing.
