Description
This practical micro-credential teaches learners how to develop effective social media plans using Artificial Intelligence and SOD’s three-stage posting algorithm: Industry Post → Business Post → Customer Post → Repeat. Students learn to share industry news and trends to build credibility, promote business products and services to demonstrate expertise, and showcase customer experiences to build trust. By repeating this cycle, learners develop a consistent and balanced social media strategy where every post is relevant, interesting and opportune. The program also emphasises linking social media content to relevant website pages to increase traffic, support SEO objectives and improve digital visibility. Using AI tools, students will research trends, generate content, plan publishing schedules and measure engagement to continuously improve their social media performance. This micro-credential contributes towards SOD’s AI Program learning pathway, developing practical skills in AI-powered marketing, digital communication and strategic content planning.
