Description
Marketing automation is transforming how organisations attract, engage and retain customers. This practical micro-credential equips learners with the skills to plan, implement and evaluate automated marketing activities using modern digital platforms, artificial intelligence and customer relationship management (CRM) technologies.
Through practical applications using platforms such as HubSpot, learners explore how automation can streamline marketing operations, deliver personalised customer experiences and improve campaign performance.
What You’ll Learn
- Marketing Automation Strategy: Identify opportunities to automate marketing activities and improve business efficiency.
- AI-Powered Automation: Explore how artificial intelligence supports customer segmentation, personalisation and campaign optimisation.
- HubSpot & CRM Integration: Understand how marketing automation platforms connect customer data, campaigns and sales processes.
- Customer Journey Automation: Design automated workflows, email sequences and lead-nurturing campaigns.
- Lead Generation & Conversion: Apply automation techniques to engage prospects and support conversion.
- Performance Measurement: Monitor campaign results, analyse marketing data and recommend improvements.
Practical Industry Applications
Learners develop practical approaches to implementing marketing automation in real business environments, connecting marketing strategy with digital technologies to deliver measurable results.
Pathway to Further Qualifications
NAT11422003 – Apply Marketing Automation is a unit of competency associated with the Australian 11422NAT Diploma of Digital Marketing.
This micro-credential forms part of SOD’s modular learning pathway, allowing learners to progressively develop competencies towards the completion of broader digital marketing qualifications, subject to applicable assessment and recognition requirements.
Build the skills to automate marketing, improve customer engagement and deliver smarter digital campaigns.
Note: HubSpot is presented as an example of an industry platform, not as an official partnership or certification.
