Description
In this micro-credential, students will learn how to develop effective influencer marketing strategies while building a strong and authentic personal brand on social media. Students will explore how businesses identify, evaluate and collaborate with influencers to increase brand awareness, engage target audiences and achieve marketing objectives. Using Artificial Intelligence (AI) tools, they will learn to research influencers, analyse audience demographics, assess engagement and authenticity, develop influencer campaign briefs and evaluate campaign performance. Students will also discover the value of personal branding and learn how to establish their own professional identity, communicate their expertise, optimise their social media profiles and create engaging content that builds credibility and influence. These skills will prepare students to manage influencer partnerships for organisations while strengthening their own digital presence and professional opportunities.
