Description
In this micro-credential, students will learn how to develop and interpret professional creative briefs that translate business objectives into effective marketing communications. Students will explore how to prepare clear and comprehensive briefs for advertising agencies, creative teams and content producers, as well as how to interpret client briefs, identify key requirements, clarify expectations and evaluate creative opportunities. Using generative Artificial Intelligence (AI) tools such as ChatGPT, students will learn to structure briefs, analyse target audiences, define campaign objectives, develop key messages and explore innovative creative concepts. They will also apply persuasive copywriting techniques to transform briefs into compelling marketing content, ensuring creative outputs align with brand positioning, client expectations and business objectives.
