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Undertake a competitive analysis to determine the likely impact new digital capabilities will have on industry sectors to identify processes and relationships that may benefit your business from the adoption of e-business solutions. Additionally, you will learn how to identify threats and opportunities to e-business implementation and evaluate potential contributions to the business. The lesson will also help you to identify cost and revenue implications in developing digital online opportunities. You will finish this lesson with an understanding of how identify and evaluate ethical issues relating to e-business opportunities and technologies.

• Identify and analyse business-to-business, business-to-consumer, intra-organisational e-business applications and e-business models
• Rank compatible e-business models in terms of their strengths and weaknesses, considering resourcing, technical and security requirements of each, assessing against organisational strategies
• Assess cost implications of implementation of e-business models
• Determine an e-business model most appropriate in relation to organisational strategies

This lesson is part of a SOD Module that describes the skills and knowledge required to evaluate e-business models and strategies for use in a business context. This includes the ability to incorporate the results of these evaluations into the design of an e-business strategy, including marketing, buying and selling goods and services online. It applies to individuals who possess skills and knowledge in a specialist business area, as well as knowledge of digital applications and other technologies. They apply these skills and knowledge in the evaluation, selection and implementation of new strategies for business, which incorporate e-business solutions. They may be responsible for overseeing these tasks along with technical or other knowledge experts.

Digital planning evaluation, selection and implementation of business digital strategy, which incorporate e-business solutions i.e Hubspot. Gain the skills and knowledge to make the most of advanced CRMs and other business intelligence software including marketing automation and lead management.